Prath Reddy, CFA
President at Percent, specializing in capital markets, fintech, and private credit
New York City
Summary
Prath Reddy is a seasoned financial executive with over 15 years of experience in capital markets and fintech. He has a strong background in investment banking, specializing in debt securities origination, structuring, and execution, and holds the CFA designation. pursuitfunds+2
He is currently the President of Percent, a company focused on modernizing the private credit market, where he was the first hire in 2018. He also serves as CEO of Percent Securities, LLC and Percent Advisors LLC, driving the company's revenue, client operations, and strategy. pursuitfunds+2
Prath Reddy is dedicated to making private credit more transparent and accessible, leveraging his extensive knowledge from public debt markets to innovate in private market standardization. He actively discusses trends in private credit and the integration of AI in business through articles and panel discussions. pursuitfunds+2
He is an active investor and advisor in various startups across different industries, including in-home healthcare, embedded finance, and blockchain, demonstrating a broad interest in emerging technologies and innovative business models. clay+1
Work
Education
Writing
Navigating the Integration of AI in Business and Education
July 1, 2024Panel discussion on how smaller companies can navigate high technology industries with limited resources in the context of AI integration, emphasizing careful evaluation of AI's potential value due to higher risks.
Private Credit Market Outlook Findings for 2024
December 1, 2023A report providing insights and trends in the private credit market for the upcoming year.
Case Study #2 - Our Shortest Tokenized Debt Offering
February 1, 2019Details a $750,000 tokenized structured note offering with a 10.03% APY maturing in 1 month, closed by Cadence (now Percent).
Case Study #1 - Our Second Tokenized Debt Security
January 1, 2019Details Cadence's (now Percent) second tokenized structured debt offering: a $500,000, 90-day note with a 10.5% APY.