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Joelson Leal

Joelson Leal

Head of Design at hello.cv • Product Designer & UX Engineer

London, United Kingdom
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Joined May 2026
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Summary

Product design leader and UX engineer: Joelson combines product design, UX research, and UX engineering to lead end-to-end product experiences (onboarding, activation, design systems, prototyping) with a focus on measurable product growth and scalable design systems. joelson+2
Language and cultural preservation through design: He has applied user-centered design to language preservation, contributing to Kriolish's efforts to standardize and digitize Kriolu and participating in related podcast and writing to explain the design challenges of preserving Creole identity. medium+2
Public-sector and ecosystem impact: Joelson has led government-facing digital transformation and entrepreneurship programs (Cabo Verde Digital) and advised national cultural campaigns, demonstrating experience in designing public-facing initiatives and stakeholder collaboration. joelson+1
Recognized emerging talent and scholar: He is a Mandela Washington Fellow and a Chevening scholar, and has received nominations/recognition in design awards (UX Design Awards / IDC), reflecting external recognition for leadership and design work. facebook+2

Work

Education

Projects

Writing

⚙️ The Linguist and the Designer: A User-Centric Approach to Preserving Creole Identity

October 1, 2025

Article discussing the challenges of standardizing, digitizing, and designing inclusive digital tools for Kriolu; reflects on balancing structural linguistic concerns with emotional and community considerations in language preservation.

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Revisão de Utilização da aplicação Parali

Personal Medium post reviewing the Parali application and discussing usability considerations (example of Joelson's design writing on Medium).

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Hobbies

Regular fitness and running (shared on social channels). instagram