
Steve Raizes
Audio and podcasting leader, founder of Sine Wave Strategies
New York, NY
Summary
Steve Raizes is a seasoned media executive with deep expertise in the audio and podcasting space. He has a proven track record of building and scaling successful podcast divisions for major media conglomerates, including Paramount and ViacomCBS. His roles have encompassed strategy, marketing, operations, and creative development, working with iconic brands like Comedy Central, MTV, CBS, and Showtime to produce fan-forward content. insideradio+2
Known for his innovative approach, Raizes has driven significant growth in podcasting, transforming business units and launching numerous successful properties. At Paramount, he led his team to achieve #1 chart positions for several podcasts, including 'Agent of Betrayal,' 'The Weekly Show,' '48 Hours: Blood is Thicker,' and '60 Minutes: A Second Look,' while also developing new direct sales packages and setting subscription records. substack+2
Following his departure from Paramount in October 2024, Steve launched Sine Wave Strategies in January 2025, an audio consulting firm. In this role, he advises stealth startups and established brands on critical aspects of the audio business, including monetization, audience growth, brand development, and strategic integration of AI to amplify storytelling. insideradio
Steve is also a writer and commentator on the podcasting industry, maintaining a Substack newsletter titled "Bad on Mic." Through this platform, and via posts on social media, he shares his insights and perspectives on trends, challenges, and opportunities within the audio landscape. substack+2
His career also includes significant experience at Comedy Central, where he spent nearly 13 years, rising from an assistant to VP of Home Entertainment and Licensing. During this time, he played a crucial role in the creation of the Comedy Central Radio Channel on SiriusXM and helped make their home entertainment division a top performer. insideradio+1
Work
Education
Writing
Hanging Up The Paramount Microphone
October 22, 2024A personal reflection on his departure from Paramount, celebrating the team and successes in building the podcast division, including launching #1 chart-topping podcasts. Also hints at future endeavors.
Bad on Mic
January 1, 2021A self-aggrandizing newsletter about podcasting, where Raizes shares insights, observations, and personal anecdotes related to the audio industry.