Suruchi Makhija

Content and creative leader in advertising and media

Gurugram, Haryana, India

rocketreach

Joined February 2026

sakshisjoy.org

Summary

Experienced content and creative leader across major media agencies, with leadership roles at Wavemaker, Maxus and Essence. indiatimes+1

Combines creative direction with data-driven content strategy—responsible for content measurement, branded content creation, curation and partnerships. indiatimes

Has a background spanning traditional and digital creative practice, including early digital experience abroad and roles at Cheil, Publicis and FCB Ulka. adgully

Involved in philanthropic/organisational leadership as a named director of Sakshi's Joy Foundation. sakshisjoy+2

Work

Education

Projects

Writing

Spirit W: Interview with Suruchi Makhija (Cheil Worldwide)

October 1, 2011

An interview/profile discussing her career path, views on work-life balance in the advertising industry, and early-career experiences in advertising and digital creative work.

adgully.com

Suruchi Makhija

Summary

Work

AVP ContentCrescent Group2023–2025

Head of Growth - ContentWavemaker2020–2022

AVP - Head Of ContentEssence (GroupM)2022–2022

Head of CreativeWavemaker (formerly Maxus)2018–2020

Senior Creative DirectorMaxus Global2016–2018

Creative DirectorMaxus Global2014–2016

Senior Content DirectorMindshare2014–2014

Director of Content StrategyGroupM2013–2013

Various early-career creative rolesCheil Worldwide / Publicis India / FCB Ulka

Education

Masters (English Literature)Barkatullah University, Bhopal2001–2003

Bachelor of ArtsBSSS College, Habibganj, Bhopal1998–2001

Advertising (program listed)MICA (Mudra Institute of Communications, Ahmedabad)2001–2001

Projects

"Adhura Gyaan" — NatureFresh Acti Heart digital campaign2019–2019

Writing

Spirit W: Interview with Suruchi Makhija (Cheil Worldwide)