Gerardo López Zamudio
CTO and cofounder focused on cross‑media audience measurement
Comas, Peru
Summary
Technical leader in cross‑media audience measurement: As cofounder and CTO of HyphaMetrics, Gerardo López Zamudio has led technical work on products that measure viewing and media exposure across linear TV, streaming devices and mobile apps (ContentMetrics, MobileMetrics, ClearviewMetrics). research-live+2
Product and IP inventor: He is named as an inventor on HyphaMetrics patent filings related to cross‑media measurement devices and methods, indicating hands‑on involvement in the technical R&D and intellectual property underpinning the company's measurement approach. justia+1
Experienced IT executive in media and ratings organizations: Prior to HyphaMetrics, Gerardo served as Chief Information Officer at HR Ratings de México and affiliated media measurement operations, reflecting senior IT leadership experience in ratings/measurement contexts. research-live+1
Recognized within industry organizations: In 2024 ACAM Mexico publicly welcomed Gerardo as Chief Technology Officer, indicating industry recognition and a role in shaping standards or practices for video audience measurement in the Mexican market. linkedin