Sarah Berman

Founder and integrated-communications leader: Sarah Berman founded The Berman Group in 2005 and has grown it into a full-service agency specializing in public relations, branding, creative and event production for the real estate, construction and hospitality sectors. bermangrp+2

Urban-planning background informs strategic approach: Berman's academic training in urban planning (BA, Columbia; MUP, NYU Wagner) underpins her focus on place-based storytelling, office repositioning and projects that connect branding to built-environment strategy. bermangrp+2

Events and experiential activations are central to her work: The agency produces hundreds of real-estate events annually and integrates live events into PR and branding campaigns to bring clients' stories to life and build industry relationships. theprnet+1

Civic leadership and industry recognition: Beyond agency leadership, Berman holds a civic role with the Avenue of the Americas Association and is recognized among industry leaders (e.g., City & State Trailblazers), reflecting engagement in Midtown revitalization and broader real-estate civic efforts. aveoftheamericas+2