Leonardo Berdu
3x founder; building an AI help desk for modern teams
São Paulo, Brazil
Summary
Serial founder and product leader: repeatedly co-founded and led product at multiple tech startups, positioning himself as a product-focused entrepreneur with engineering roots. substack+2
Healthtech product scaling: co-founded and served as CPO of iClinic, contributing to product development and growth that included a SoftBank Series B investment and later integration with a larger education/health group. braziljournal+2
Building AI-first support tools: currently focused on initdesk, an AI-driven help desk product aimed at simplifying email-based customer support for small teams and indie founders. initdesk+2
Public writer and continuous learner: shares insights publicly via Substack and Medium and notes completion of executive education at Stanford GSB, signaling ongoing investment in learning and public-facing thought leadership. substack+1
Work
Education
Projects
Writing
About - Leo Berdu (Substack)
Personal Substack publication 'About' page describing his entrepreneurial journey, product focus, and that he is a Stanford Executive Program alumnus.
Digital Ecosystems (Medium post)
Medium writing discussing iClinic, the SoftBank investment, and reflections on digital ecosystems and healthtech (example of his longer-form writing on Medium).