Emma Langford
SEO Account Director specialising in AI & LLM SEO
Brighton, England, United Kingdom
Summary
Practitioner and thought leader in AI-driven SEO: as SEO Account Director at Found., Emma authors practical guidance on LLM SEO, Claude optimisation and AI search strategies, demonstrating a focus on making brands visible to large language models and AI assistants. co+2
Experienced SEO practitioner with progressive agency roles: Emma's career shows sequential seniority across agencies (TUI Group, Study Group, iCrossing UK, Jellyfish, Found.), culminating in an account director role responsible for SEO account leadership. co
Author and communicator who translates technical SEO into actionable advice: multiple Found. articles credited to Emma illustrate her role in producing applied SEO content that covers technical foundations, content strategy and measuring AI visibility. co+1
Focus on commerce and practical outcomes in SEO: Emma's writing includes applied recommendations for ecommerce and event-driven visibility (e.g., Black Friday), reflecting a practitioner emphasis on driving discoverability and commercial performance through AI-aware SEO. co+1
Work
Education
Writing
From Search to Sale: How AI Search Is Powering Black Friday Success
November 1, 2025Analysis of how AI-driven search is reshaping Black Friday discoverability and practical tips for ensuring product and campaign visibility during major retail events.
Claude SEO: How to Optimise Your Site to Rank on Claude
October 1, 2025Recommendations for optimising content, structure and technical foundations so content is more likely to be cited or summarised by the Claude AI assistant.
LLM SEO: How to Optimise Your Brand for Large Language Models
September 1, 2025A practical guide on LLM SEO explaining how brands should optimise structured data, entity signals, content depth and trust to be surfaced by large language models and AI-driven search.