Jason Hein

Jason Hein is a recognized expert and thought leader in B2B e-commerce and product data strategy. With over 25 years of experience, he helps distributors, manufacturers, and technology providers navigate digital transformation, specializing in turning complex product data into a competitive advantage. His expertise is showcased through his leadership roles, speaking engagements, and publications focusing on areas like intelligent search, content strategy, and personalization. distributionstrategy+4

As the Founder and CEO of Acumental B2B and Global Director at the B2B eCommerce Association, Jason Hein actively advises and supports businesses in their digital transitions. His work emphasizes helping small to mid-sized B2B companies digitize effectively and providing strategic guidance to larger organizations, drawing on his extensive background at companies like Amazon and McMaster-Carr. distributionstrategy+3

Jason Hein has a strong foundation in content management and information architecture, cultivated through his roles at Amazon Services (where he was an early employee of Amazon Business) and Earley Information Science. He is adept at leveraging robust content strategies, taxonomy, and metadata to enhance digital experiences and drive business growth, and advocates for the strategic integration of AI in e-commerce. nauticalcommerce+3