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Pradeep Jaiswal

Pradeep Jaiswal

Adobe Analytics & AEP solution architect and consultant

Toronto, Ontario, Canada
rocketreach
Joined March 2026
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Summary

Adobe analytics and AEP practitioner with hands-on technical content: regularly authors technical howโ€‘tos and implementation guides (OneTrust consent, mobile SDK handling, AEP Freeform DataElement) demonstrating deep familiarity with Adobe Analytics, Adobe Launch, AEP SDKs, and Customer Journey Analytics. medium+2
Active community builder and connector for MarTech professionals: runs LinkedIn and WhatsApp communities and provides tools (e.g., MeasureCamp attendee card generator) to help practitioners network and share knowledge. shiftlytic+2
Certified Adobe practitioner with formal credentials across Adobe product areas: holds multiple Adobe Digital Experience certifications (examples include Customer Journey Analytics and Journey Optimizer business practitioner badges). adobe+1
Enterprise delivery background and consultant experience: combines earlier enterprise delivery and root-cause roles at Tech Mahindra with independent consulting since 2021, enabling both large-program delivery skills and hands-on implementation expertise. rocketreach+1

Work

Education

Projects

Writing

Summary Data in Customer Journey Analytics

July 1, 2025

Technical overview of summary data architecture in Adobe CJA, covering schema design, ingestion, data view architecture, and analytical capabilities of summary (aggregated) datasets.

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Adobe Experience Platform (AEP) Data landing zone (DLZ)

April 1, 2025

Explains the AEP Data Landing Zone (DLZ) concept, provisioning, access, ingestion and use cases for staging raw data into Adobe Experience Platform.

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Aborting Adobe Mobile SDK Analytics call

February 1, 2025

Explains an approach to suppress specific Adobe mobile SDK tracking calls via Adobe Launch rules and dataElement-based conditions as a temporary workaround.

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AEP Mobile SDK Freeform DataElement

January 1, 2025

Demonstrates using Freeform DataElement in AEP Mobile SDK to read and modify XDM paths on the client-side, including an example of attaching siteSection to webPageDetails.name.

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OneTrust Implementation in Adobe Launch

June 1, 2024

Technical guide describing OneTrust integration with Adobe Launch, fallback approaches for consent detection, cookie handling, and implementation patterns for blocking analytics when consent is denied.

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ADOBE ANALYTICS ARTICLE/POST INDEX

May 1, 2021

An index and curated list of useful Adobe Analytics articles and resources for practitioners.

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Hobbies

Builds and moderates professional communities and event tools for digital analytics practitioners. shiftlytic+2