Stella Penso

Stella Penso is an experienced C-suite executive, co-founder, and advisor with over 25 years of experience in driving monetization, pricing, and user engagement for digital platforms, particularly in mobility and marketplaces. Her expertise spans pricing strategies, business strategy, value proposition identification, marketplace optimization, funnel growth, and organizational design, with a strong focus on achieving and maintaining profitability. formepartners

She has held significant leadership roles at major technology companies, including Chief Marketing Officer and VP of Marketplace Performance at FREE NOW, and various Director roles in revenue, margin, analytics, and commercial management at Careem (acquired by Uber). Her international career has taken her through diverse markets in NYC, Washington DC, Istanbul, Dubai, Abu Dhabi, London, and Hamburg. formepartners+3

Stella is actively involved in the startup ecosystem as a co-founder of Airvi Ai, an early-stage AI platform addressing traffic congestion. She also serves as an advisor and Non-Executive Director for several organizations, including Seedcamp, Octopus Ventures, Forme Partners, Nurture, and Tradeaze UK LTD, and is an angel investor. Her contributions extend to thought leadership on pricing transparency, particularly concerning dynamic pricing and AI's role in it, advocating for a balanced approach to information disclosure. formepartners+5