Mario Xavier Carrasco
Co-founder & Principal, multicultural market research and martech
Los Angeles, California
Summary
Entrepreneurial leader in multicultural research and martech who co-founded ThinkNow to make culturally-relevant data and tools widely available; he helped build ThinkNow into a research, panel/sample, and martech organization. thinknow+2
Product and panel builder focused on representative multicultural samples — launched and operates large Hispanic panels (DigaYGane) and developed ConneKt and behavioral data integrations (knowy) to power multicultural segmentation and activation. thinknow+2
Industry thinker, writer and speaker who regularly contributes columns and thought pieces (Forbes, MediaPost, Quirk's) and speaks at industry events to promote culturally fluent research practices. forbes+2
Recognized entrepreneur and industry leader — recipient of SBA Young Entrepreneur of the Year and other honors, and active in industry governance and boards (SampleCon, WIRe) to advance research and sample practices. thinknow+2
Work
Education
Projects
Writing
Will Multicultural Gen Z Revitalize Hispanic Radio?
July 1, 2024Column discussing how Hispanic radio must evolve to engage multicultural Gen Z while staying culturally authentic (published as a ThinkNow / RBR column).
Gen Z: Brands Need To Prioritize DEI And Gender Liberation
March 1, 2022Forbes Council piece about Gen Z expectations around diversity, equity, inclusion and gender that emphasizes the importance of DEI in brand strategy.
Can You 'Martech' Your Way Into Multicultural Markets?
February 1, 2018Forbes Agency Council article discussing how marketing technology can help marketers reach multicultural audiences and considerations for representation and data quality.
Is 2012 the year of the MROC?
January 1, 2012Blog post arguing for the value of Market Research Online Communities (MROCs) and describing ThinkNow's approach and lessons from launching communities and panels.