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Aaron Miller

Aaron Miller

Principal at Will Ventures, investing in sports, media, & consumer

New York, New York, United States
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Joined August 2025
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Summary

Aaron Miller is an investor and thought leader in the sports, media, and consumer sectors, currently serving as a Principal at Will Ventures. He actively contributes to the firm's investment strategy, diligence, and pipeline management, and shares his insights through co-authored articles and podcasts. willventures+3
Leveraging his past experience in Latin America at the NBA and in content strategy at Netflix, Aaron demonstrates a deep understanding of the global sports and entertainment landscape. He explores topics such as the NBA's international growth, the future of media, and the strategic shifts in sports consumption. theorg+2
He is a prolific writer and commentator on emerging trends in sports business, including the impact of AI on sports, the rise of prediction markets (Kalshi, Polymarket), the evolving landscape of college sports, and the creator economy. His writings often provide frameworks for investment and predictions for the future of these industries. substack+4
Aaron exhibits an entrepreneurial mindset, drawing inspiration from figures like Kobe Bryant's work ethic, which is reflected in the name of his Substack, '4AM Club.' His writing focuses on the 'willpower' required for entrepreneurial success and the challenges and opportunities within the venture capital space. substack+1

Work

Education

Writing

How To Make Money Trading on Kalshi

November 1, 2025

Explores the growing world of market makers trading on prediction markets like Kalshi and Polymarket, and the potential for new market-making firms.

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Hype Aside, How is AI Actually Impacting Sports?

October 1, 2025

Co-authored article discussing the impact of AI on sports, based on insights from league and team executives.

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College Sports is Breaking. Here’s How We Fix It.

September 1, 2025

Co-authored essay analyzing the cost crisis in college sports and proposing a blueprint for restructuring the system for long-term stability, arguing for collective bargaining.

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The Rise of Venture-Backed Sports Leagues

August 1, 2024

Co-authored article explaining Will Ventures' investment thesis for emerging sports leagues and their increasing venture capital funding.

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What AI Video Means for the Future of Sports

July 1, 2024

Discusses the rapid advancements in AI-generated video and its significant consequences for the sports industry.

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