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Vanshika Bitthariya

Vanshika Bitthariya

Product designer focused on empathetic, strategic digital experiences

New Delhi, India
goodvann
Gurugram, Haryana, India
rocketreach
Joined February 2026
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Summary

Product designer focused on empathetic, outcome-driven interfaces — her portfolio highlights projects that balance user needs with business impact (for example, a stated account and landing page redesign that increased conversions and engagement). goodvann
Built on an architectural background — she holds a B.Arch and has participated in architecture/competition activities, and she leverages design-thinking methods when approaching UX problems. transparence+2
Active creator and documenter — she publishes UX case studies and essays on Medium and shares UI work on Dribbble and Behance, indicating a practice-oriented approach to learning and portfolio-building. medium+2
Explores tooling and process improvement — she has written about integrating AI into the product design workflow and using AI-assisted tools for research, personas, and summarization. medium

Work

Education

Projects

Writing

Leveraging with AI as a Product Designer

July 1, 2023

Reflections and learnings from a workshop about how AI tools can augment product design workflows and support tasks like interview summarization, persona creation and ideation.

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An Attempt to Increase AOV by Evaluating Personalized Recommendation Flow

April 1, 2023

UX sprint write-up and analysis focused on evaluating personalized recommendation flows to increase average order value.

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UX Case study- Enhancing User Experience of the Terrace.

December 1, 2022

A UX case study documenting the design-thinking process (empathize, define, ideate, prototype) applied to improving terrace user experience.

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UX Case Study: Alcohol Delivery App

May 1, 2022

A UX case study exploring research, personas, competitive analysis, wireframes and high-fidelity screens for an alcohol ordering and delivery app.

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Hobbies

Illustration and visual/graphic design practice alongside product work. behance+1