Summary
Experienced marketing and e‑commerce leader in fashion retail who has held progressive roles across the Soya Group brands since 2019 and is listed as Head of Marketing & E‑commerce for the group from 2023. rocketreach+1
Customer‑centric approach focused on making online shopping 'comfortably uncomplicated' for Soyaconcept’s core audience, emphasizing guidance over pure recommendation to replicate high‑street service online. shopbox
Data‑and outcome‑driven operator who led a Shopbox AI deployment that produced measurable uplifts (e.g., strong conversion and engagement gains for users interacting with the tool) while maintaining brand positioning. shopbox
Group contact and operational touchpoint across related brands: listed as the contact person in privacy policies for Soyaconcept and Wasabiconcept, indicating a role with group‑level responsibilities for online brands and their customer data/contact handling. soyaconcept+1