Samantha Bell

Samantha Bell is a highly experienced Business and AI Coach, Mentor, and Advisor, currently leading Conversations with Sam. She excels at guiding founders and senior operators through strategic clarity, growth sprints, and effective AI integration, ensuring human-first approaches for fast-moving businesses. Her expertise includes building custom GPTs, AI workflows, and automation, and she is known for her intuitive coaching style and ability to simplify complex technical concepts. com+2

With a strong background in operations and strategic leadership, Samantha has held Chief of Staff roles at prominent organizations like VS Story (A Redhill Company) and Adventus.io, where she was instrumental in building BizOps and culture for fast-growing startups. Her consulting experience at Deloitte and KPMG Australia also highlights her proficiency in project management, change management, and large-scale change initiatives. com+3

Samantha is a serial entrepreneur and founder, having established Runway Digital, an international digital advisory organization that helped numerous businesses with digital strategy and coaching. She also founded Wise Rocks, a digital jewellery brand, demonstrating her ability to build ventures from conception to market-readiness. com+3

She is a passionate advocate for personal and professional development, evident in her co-founding of The Do Lectures Australia, where she designed and managed impactful transformational events. Samantha's dedication extends to empowering individuals, with extensive experience coaching over 1000 people in career change, product launches, and communication, and educating leaders in digital strategies for major corporations. com+3