Wynter Karo

Wynter Karo is a highly recognized entrepreneur, notably named in Forbes 30 Under 30 Europe 2025 for co-founding Pimentae, a premium tequila cocktail brand. She transitioned from corporate roles at Sky and IBM to launch Pimentae, demonstrating significant entrepreneurial drive and success in the beverage industry. forbes+3

As Co-Founder and Commercial lead at Pimentae, Wynter has been instrumental in the brand's rapid growth, overseeing commercial, sales, and operations. She played a key role in raising over £2 million in venture capital funding and securing distribution in major retailers like Waitrose and Selfridges, as well as on British Airways flights. forbes+3

Wynter demonstrates strong marketing and brand-building expertise, having effectively used guerrilla marketing tactics like influencer gifting during Pimentae's launch. She champions an experience-led approach, creating immersive activations at festivals to build community and connect consumers with the brand on an emotional level. medium+2

Wynter is committed to ethical business practices, with Pimentae aiming for B-corp certification. The brand's products are plastic-free, fully recyclable, and 1% of monthly sales are donated to SACRED, an organization supporting Mexican communities involved in agave spirits production. medium