Merve Nazlioglu

Merve Nazlioglu is an accomplished global Chief Marketing Officer (CMO) and Partner at Insider, a Sequoia-backed AI-powered growth management platform. She leads B2B marketing strategies across 20 countries, overseeing a team of 23 marketers and driving customer experience personalization for over 500 global enterprise brands like Uniqlo, Samsung, and CNN. Her expertise spans marketing strategy, content, product, event, talent, digital, and social media marketing. spotify+3

With a strong background in B2B tech marketing, Merve has a proven track record of establishing and scaling marketing teams from the ground up, particularly during her tenure at Vision Critical. She is adept at leveraging technology and data to optimize marketing budgets and deliver personalized customer experiences, often emphasizing AI and machine learning in her strategies. spotify+2

Merve's career path showcases a blend of social consciousness and business acumen, starting as an environmental activist at Greenpeace and transitioning into the tech sector. She holds a BCom in Economics with Great Distinction from McGill University and has cultivated her marketing skills through various roles, demonstrating a curious and results-driven approach to her professional life. spotify+1

She is recognized for her strategic thinking in customer marketing, focusing on key areas such as segmented communication, experiential onboarding, reinventing upsell flows, fostering community engagement, gamified loyalty and referral programs, and building enduring review strategies. Her philosophy emphasizes giving value to customers before asking for anything in return, fostering long-term advocacy. slideshare+1