Luke Tierney
Founder and ecommerce strategist for natural, better-for-you brands
Denver, Colorado
Summary
Ecommerce and Amazon specialist for natural brands — Luke builds and directs agencies and programs that help better-for-you and eco-focused consumer product companies scale online, with deep practical experience in Amazon listing optimization, Sponsored Ads/PPC, promotions, and omnichannel strategies. ecod2c+2
Serial entrepreneur and founder — He has launched and run multiple ventures and projects (Eco D2C, Waypoint, Nomad Playground, Colombia Immersion), combining hands-on agency work with product and community-focused initiatives across continents. growwithwaypoint+2
Educator and public speaker — Luke regularly teaches and presents trainings and seminars on ecommerce and Amazon strategy for industry groups and educational organizations, including General Assembly, Naturally Boulder events, the Hirshberg Institute, and Food Finance Institute programming. generalassemb+2
Mission-driven commercial approach — His agencies emphasize working with eco-friendly and natural product brands and position ecommerce as a way to grow brands that aim to do social or environmental good; Waypoint describes mission-aligned giving and Eco D2C focuses on 'the good guys' in the natural sector. growwithwaypoint+2
Work
Projects
Writing
Amazon Brand Tailored Promotions and Additional Coupon Targeting
November 1, 2024Article discussing Amazon marketing tools (brand tailored promotions and coupon targeting) and their implications for ecommerce and promotional strategies.
Mission Uncomfortable
A marketing book for nonprofits (author discusses the title and putting it on Amazon in interviews).