Felix Janzen
Data-driven growth and performance marketing leader
Hamburg, Germany
Summary
Data-driven performance marketing practitioner: Throughout his career Felix Janzen has emphasised attribution, measurement and optimisation of the marketing mix to drive sustainable growth and improve campaign performance. d3con+1
Marketing leadership and team building: He has held progressive leadership roles at InnoGames — from Head of Performance Marketing to CMO — where he helped build teams and establish sustainable marketing systems, and later took senior marketing leadership roles at ParshipMeet Group. innogames+2
Industry speaker and practitioner: Janzen is active as a speaker on app growth, monetization and marketing technology topics and participates in industry events and panels, sharing practical insights on acquisition, monetization and campaign optimisation. appgrowthsummit+2
Early grounding in marketing and business management: His education and early vocational training combine academic marketing studies with industrial business management experience, forming the foundation for a career focused on marketing operations and performance.
Work
Education
Projects
Writing
KI im Marketing bei InnoGames
November 1, 2023Interview discussing the use of AI in marketing at InnoGames, including applications for creative production, campaign optimisation, keyword research and ethical/legal considerations.
Winter is coming: prepare for the holiday app-ortunity
November 1, 2018Google Blog article (guest quote) that includes commentary from Felix Janzen about enabling view-through conversion reporting to better understand conversion funnels and attribution for apps.
Performance Marketing: bringing your own data to increase ROI
June 1, 2017Conference/magazine contribution covering performance marketing best practices and the importance of leveraging first-party data to improve advertising ROI (sourced from conference/emag PDFs).
s3-eu-west-1.amazonaws.com