Abhijit Chanda
MarTech leader in marketing analytics and customer insights
San Francisco Bay Area, California, United States
Joined December 2025
Summary
Practitioner of MarTech and Retail Media analytics — builds production AI/ML solutions and measurement platforms that help marketers plan, measure, and optimize across fragmented retail media channels. mytotalretail+2
Experienced analytics leader across consultancy and analytics firms (Tredence, Fractal, Accenture, CyberTech) with client‑facing engagement management, team leadership, and delivery responsibility for recommendation engines, campaign optimization, and measurement frameworks. rocketreach
Publishes and speaks about AI in marketing and RMNs — contributes to industry/academic outlets and maintains a speaker profile for conference appearances on MarTech and retail media topics. sessionize+2
Work
Education
Projects
Writing
AI-Driven Strategies to overcome Media-Planning Challenges in Retail Media Network (RMN)s
January 1, 2025Literature-review style article discussing RMN fragmentation, measurement challenges, and AI/analytics solutions such as advanced segmentation, budget optimization, and unified measurement approaches.
Understanding the Network Effect Between Different Marketing Channels in Retail Media Networks
January 1, 2025Academic/industry article analyzing interactions between channels inside Retail Media Networks and implications for planning and measurement.
Personalizing Customer Experience with LLMs in AI‑Driven Product Recommendation Models
January 1, 2025Article on leveraging LLMs and AI for product recommendations and personalizing customer experience in commerce contexts.