Profile banner
Laurent Lacaze

Laurent Lacaze

E‑commerce founder and headless/front-end specialist

laurentlacaze
Toulouse, Occitanie, France
Joined August 2025
Favicon imagefr.linkedin.com
Favicon imagefront-commerce.com
Favicon imageinternetretailing.net
Favicon imagelundimatin.fr

Network

9K connections
⚙️
IT & Digital Operations Leaders
🏗️
IT Development & Architecture
💻
Smile Open Source Professionals
🎯
Project & Product Leaders
🧠
Senior Software & Solutions Engineers
🗓️
Project Managers
🛒
E-comm Plat

Summary

Founder and product leader focused on headless front‑ends and PWAs: as co‑founder and CEO of Front‑Commerce Laurent positioned the company around ultra‑fast, composable frontends (PWA) for medium/large e‑commerce sites, authored industry commentary on mobile commerce and led commercial growth and partnerships. front-commerce+2
Operator with international and delivery leadership experience: Laurent spent over a decade at Smile in progressive operational roles (project management, production leadership and regional managing director for Benelux), which informed his later product and GTM work at Front‑Commerce. gazette-du-midi+1
Transitioned into strategic partnerships and account management post‑exit: following Front‑Commerce's acquisition by LUNDI MATIN (June 2024), Laurent moved into a strategic partnerships / key account role with LUNDI MATIN and continues to speak and represent the combined offering at industry events. co+1

Work

Education

Projects

Writing

Front‑Commerce whitepapers / headless guides

September 1, 2024

Company whitepapers and guides (e.g., Headless Magento / SFCC guides) presenting Front‑Commerce's approach to headless frontends and PWA storefronts; Laurent is cited as CEO in company materials.

Favicon imagefront-commerce.com

GUEST COMMENT: Top five strategies to benefit from m‑commerce's meteoric rise in 2023

January 1, 2023

Guest editorial on mobile commerce strategy, arguing for PWAs, headless architectures and omnichannel coherence to maximise mobile conversion and reduce carbon footprint.

Favicon imageinternetretailing.net