Yaroslav Zhmykhov

Discusses one of the main stages of Design Thinking, focusing on identifying user problems that design solutions aim to solve.

Explores how empathy maps summarize research and identify common patterns in user insights and needs.

Describes user personas as images of a target audience, unified by behavioral factors, goals, and motives.

Highlights surveys as a low-cost, fast, and practical research method for obtaining quantitative and qualitative data about potential users.

Discusses focus groups as an important marketing tool for researching user needs.

Covers user interviews as a main UX research method using open-ended questions to understand user motivations and validate hypotheses.

Explains BPMN as a system for modeling business processes to illustrate and validate business workflows for teams or clients.

Details SWOT analysis as a strategic planning tool for identifying strengths, weaknesses, opportunities, and threats.

Describes the process of finding and evaluating direct and indirect competitors to understand their strengths and weaknesses.

Covers kick-off meetings and stakeholder interviews as events to efficiently start projects, ensuring shared vision and understanding.