Bobby Missry

Digital commerce leader who has held senior ecommerce and digital marketing roles at multiple beauty and apparel-focused retailers, currently serving as VP of Digital at AS Beauty Group. theorg+1

Performance-driven optimization practitioner with hands-on experience running A/B tests and conversion experiments (checkout, landing pages, shipping messaging) that produced measurable revenue and profit uplifts for brands like Laura Geller. prettydamnquick+1

Experienced in cross-channel media and audience targeting strategy, including allocating significant spend to Facebook and Instagram for older-female demographics and combining paid social with email, SMS, and search to drive growth. glossy+1

Hands-on email and CRM marketer with experience re-engagement/resubscribe strategies and leveraging email as a core revenue channel during rapid list growth and scaling. alchemyworx