David Boyle

David Boyle is an expert in audience research, data analytics, and artificial intelligence. He currently directs Audience Strategies, focusing on helping clients understand and grow their audiences by integrating AI and data science into business practices. He has a unique balanced perspective on AI implementation in insights and has authored seven books on AI application. insightplatforms+2

He has extensive experience in senior leadership roles within major global entertainment and retail companies, including EVP Insight at BBC Studios, SVP Insight at HarperCollins Publishers and EMI Music, and Customer Insights Director at Harrods. In these roles, he built global analytics and insight capabilities, influencing decision-making from artist signing and product development to marketing strategies. instagram+2

David has a background in pure mathematics from the University of Warwick, which underpins his data-driven approach. His early career included strategic consulting at L.E.K. Consulting, analysis of charity effectiveness at New Philanthropy Capital, and building data infrastructure for political campaigns, including for the Labour Party and the 2008 Obama election. harpercollins+1

He is actively involved in the market research community as the Founder and Organizer of the Entertainment Analytics Conference and Co-Chair of TMRE - The Market Research Event, demonstrating a commitment to advancing the field and sharing knowledge. insightplatforms+1