Erich Decker-Hoppen
Director of Communication, editor and marketing communications specialist
Rio Rancho, New Mexico
Summary
Communications leader for standards-focused marketing organization: As MASB's Director of Communication, he edits and publishes MASB's newsletters and blog, manages the organization's websites and social media, produces webinars and summit video content, and maintains the MASB YouTube channel. themasb+2
Experienced content creator and visual storyteller: He writes and designs editorial and creative work including the Florida Five environmental comic book series and bylined articles, and provides photography for published features. prnewswire+2
Contributor to marketing education and common-language projects: He serves as editor and webmaster for the Universal Marketing Dictionary and authors the regular Marketing Term of the Week feature to build and share marketing vocabulary. marketing-dictionary+1
Hands-on marketing consultant and creative services background: Prior work includes consulting, writing and graphic-art roles (e.g., Bone Age Design), complementing his nonprofit communications leadership. rocketreach+1
Work
Education
Projects
Writing
MARKETING TERM of the WEEK: Answer!
November 1, 2021Example Marketing Term of the Week content and related answer page for the Universal Marketing Dictionary, authored/researched by Erich Decker-Hoppen.
Sponsorship Accountability Pt 9: Name, Image, Likeness AND Influence
August 1, 2020Article examining sponsorship opportunities and valuation related to college athletes' name, image and likeness (NIL), emphasizing the importance of influence in sponsorship deals.
Florida Five #1
February 1, 2016First issue of the Florida Five educational comic book series for grades 3–6, using superhero characters to teach children about Florida's environmental challenges.
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