Joanna Drews
CEO & co‑founder focused on cross‑platform TV measurement
Seattle, United States
Summary
Founder and operator of a measurement startup focused on single‑source, panel‑based cross‑platform TV and streaming measurement; repeatedly led product commercialization, pilot deployments and strategic partnerships to provide person‑level insights across devices. beet+2
Seasoned product and business leader with a background at measurement and media firms (comScore, GroupM, Axwave) who applies product, commercialization, and partnership experience to measurement innovation. mediapost+1
Industry collaborator and partnership builder — has participated on advisory boards and industry working groups, and negotiated commingled datasets and integrations to scale HyphaMetrics' person‑level measurement for clients and currency providers. datafuelx+2
Led the company through significant IP disputes with an incumbent measurement provider and public litigation, positioning HyphaMetrics to continue product development and expansion after favorable legal outcomes and litigation milestones. mrweb+2