Patrick McCann
SVP, Research at Raptive; Chair of Prebid.js
New York, NY
Summary
Leader in publisher-focused ad tech research and monetization: Patrick McCann directs research efforts at Raptive that center on audience segmentation, site optimization, auction dynamics and publisher yield, applying data science to improve monetization for large publisher networks. raptive+2
Open-source governance and product stewardship: McCann chairs the Prebid.js Project Management Committee and serves on the Prebid.org board, playing a visible role in shaping the product roadmap, privacy/consent handling, and community-driven tooling for header bidding. prebid+2
Experienced data scientist with a measurement background: His career includes roles as Lead Data Scientist at eXelate and statistical analyst work at comScore, reflecting a foundation in statistics and applied analytics that underpins his current research and experimentation work. wordpress+1
Public speaker and industry commentator: McCann participates in industry events and media discussions (e.g., IAB Tech Lab webinars and coverage in trade press) on topics such as privacy APIs, Prebid evolution, and how publishers test integrations like Amazon's Prebid adapter. iabtechlab+2