Carmen Afán

Carmen Afán is an accomplished Marketing and Business Development Director with over 20 years of experience, specializing in creative planning, development, and management of marketing and communication strategies. She has a proven track record of driving growth for companies across diverse sectors including dermatology, aesthetics, and consumer goods, having held key leadership roles at Grupo Pedro Jaén, Clínicas Dorsia, and Grupo VARMA. nebrija+4

She is a dedicated educator and thought leader, serving as an Associate Professor at Universidad Nebrija and Condé Nast College Spain since 2019. Carmen teaches marketing and communication, notably contributing to programs focused on luxury, fashion, and beauty, and is currently a PhD candidate in Communication. nebrija+2

Carmen is a strong advocate for women's leadership and empowerment, recognized as one of 'Las Top 100 Mujeres Líderes' in Spain multiple times (2023, 2024, 2025 nominations). She participates in initiatives like Proyecto Promociona, focusing on gender equality in high-level management. nebrija+2

She is an expert in personal and corporate branding, having delivered a TEDx talk on the 'AVC' (Authenticity, Values, Communication) formula for brand building. Her philosophy emphasizes being authentic and identifying unique qualities to stand out, drawing parallels between personal and commercial brand development. youtube

Carmen holds a diverse and extensive educational background, including a Journalism degree from Universidad Pontificia de Salamanca, an International Digital Business Executive Program from Harvard University, and executive programs from ESADE and Schiller International University, demonstrating a commitment to continuous learning and a broad understanding of business and communication. elespanol+2