Shauna Sweeney

Shauna Sweeney is a purpose-driven entrepreneur who founded tendercare, an AI-powered platform for caregivers, directly inspired by her personal journey of caring for her father, Mike, who was diagnosed with early-onset Alzheimer's. Her experience as a full-time caregiver for her grandmother also profoundly shaped her understanding of the logistical and emotional challenges families face, driving her mission to transform caregiving from a crisis-driven struggle into a manageable and supported process. businessinsider+4

With a strong background as a tech executive, Shauna held significant global marketing and leadership roles at Facebook/Meta from 2016 to 2023. She served as Global Director of Industry And Community, Marketing, and Head of Global Industry Marketing and Intelligence, where she was responsible for launching global partnerships, driving business growth, and fostering innovation. Her contributions were recognized, earning her accolades like Ad Age 40 Under 40 and Variety New Leader in Tech. businessinsider+3

Shauna is an active community contributor and board member, having served on the Business Council Board of Directors for the Asia Society (2019-2022) and the Board of Directors for the Manhattan Chamber of Commerce (2017-2019). She also led a 3,000-member Employee Resource Group (ERG) at Meta focused on Aging Parents and Caregivers, demonstrating her commitment to supporting these communities. theorg+2

Her interdisciplinary background includes teaching Rhetoric as a Faculty Lecturer at the University of Southern California (2007-2009), which she credits with honing her ability to construct strong arguments and understand persuasion. This academic foundation likely complements her marketing expertise and her current role in advocating for and building solutions for caregivers. theorg+3

Shauna is a champion for greater diversity and equality in technology, particularly advocating for underrepresented groups and addressing industry challenges such as the lack of adequate family-forward leave and all-male panels. As a 4th-generation Asian American, her insights into diversity are likely informed by her personal identity and experiences. advertisingweek+1

Driven by a family history of inventors (her great-grandpa was involved with the creation of the tater tot machine), Shauna possesses a deep-seated passion for leveraging technology to solve problems at scale. This innate drive to innovate and create impactful solutions, coupled with her experience in large tech, directly contributed to her vision for tendercare. youtube

Shauna openly discusses the challenges and triumphs of being a working mother and entrepreneur. She emphasizes the 'invisible load' carried by working moms, advocating for focus and resilience. Her approach to scaling tendercare while balancing family life highlights transferable skills between motherhood and executive leadership, such as trust-building, flexibility, and decisive prioritization. mashable+1