Jan Heinvirta

Jan Heinvirta is a Swiss entrepreneur with a strong focus on fintech and sustainable solutions, particularly in Latin America. He is currently the Country Manager for Mexico at Reap, working on stablecoin-powered infrastructure for borderless finance, building out the LATAM team. linkedin+3

He is a Y Combinator alumnus (S21 batch) and co-founded Perfekto in Mexico City, a startup dedicated to combating food waste by delivering imperfect and surplus produce. Under his leadership, Perfekto scaled from Seed to Pre-Series B, although it ceased operations in 2023 due to a challenging funding environment. ycombinator+5

Jan has significant experience in fintech expansion, having scaled the Swiss FinTech Sonect to pre-Series B and led its entry into Mexico, where he also obtained the Mexican FinTech license. He served as both Business Development Americas and Country Manager for SONECT. whatdesigncando+2

He is also active in the venture capital space, serving as a General Partner and Visiting Partner at Platanus, where he supports early-stage startups and technical founders in Latin America. nocap+2

Educated in International Management at ZHAW School of Management and Law and Universidad Iberoamericana, Jan's international background and exposure to food waste during his studies ignited his passion for entrepreneurship and impact-driven ventures. nocap+1