Alfie Saldanha

Brand & marketing leader in fintech and digital payments

Mumbai, India

Joined March 2026

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Summary

Experienced brand and marketing leader focused on payments and fintech: Alfie has held marketing and communications roles tied to BHIM and UPI at NPCI and is described in professional profiles as a marketing & branding lead in payments. gulftalent+1

Digital and business-facing capability within advertising agencies: credited as part of Indigo Consulting's business (digital) team on major campaigns while at Leo Burnett, indicating experience bridging creative, digital and business functions on large brand launches. bestmediainfo+1

Academic and executive learning in marketing and digital communication: formal graduate marketing education from the University of Mumbai and a management development program in digital communication and multimedia at IIM Indore. hindustantimes

Alfie Saldanha

Summary

Work

Education

Projects

Alfie Saldanha

Summary

Work

Head of Brand and Marketing ServicesProtean eGov Technologies2023–Present

BHIM and UPI MarketingNational Payments Corporation Of India (NPCI)2017–2023

Associate DirectorIndigo Consulting - Leo Burnett2016–2017

Senior ManagerIndigo Consulting - Leo Burnett2015–2016

Education

Management Development Program, Digital Communication and Media/MultimediaIndian Institute of Management, Indore2018–2018

Masters of Management Studies, Marketing (First class with distinction)University of Mumbai2010–2012

Bachelor of Commerce (B.Com.), First classSt Andrews College of Arts Science & Commerce, Bandra (Mumbai)2007–2009

Projects

Bajaj V / Rebirth of INS Vikrant campaign (Leo Burnett / Indigo Consulting)2016–2016