Justin Hannemann

Justin Hannemann is a seasoned marketing and product leader with over two decades of experience, primarily in financial services. He has a strong track record of driving customer and revenue growth, and has held senior roles at global companies such as American Express, Worldpay, Paysafe Group, Santander UK, Equifax UK, Experian, Equals Money, and CommerceGate. His expertise spans across product innovation, marketing strategy, and customer engagement, consistently focusing on how to grow and improve customer outcomes. youtube+2

He demonstrates a keen interest in the intersection of technology and customer experience, particularly in how AI can be strategically aligned with customer needs rather than solely for operational efficiency. His published work and discussions indicate a commitment to human-centered design and ensuring fair treatment and positive outcomes for customers within the financial sector, including leveraging regulatory changes to improve customer experience. medium+1

Justin is actively involved in community and environmental initiatives, notably through his participation in the Hither Green Trees Project in London. His Twitter activity reflects his engagement with local environmental efforts, alongside broader interests in business, society, food, music, and film. nitter+1

He is recognized within the marketing industry, having served as a judge for the prestigious Effie Awards, which honor the most effective marketing campaigns demonstrating significant customer, market, or organizational impact. linkedin

Justin values continuous learning and growth, as evidenced by his MBA in Marketing from the University of New South Wales and his reflection on his career journey. He emphasizes adapting to change and seizing opportunities for professional development and innovation, often embracing roles that involve shaping new propositions and products. youtube