Profile banner
Ashlee Gerow

Ashlee Gerow

Talent Brand Leader | Storytelling * Talent Attraction * Recruitment Marketing

Raleigh-Durham-Chapel Hill Area

Summary

Ashlee Gerow is a seasoned Talent Brand Leader with a strong background in marketing and communications, transitioning from over a decade in agency work to specialize in employer branding. Her journey started in public relations and evolved through B2C and B2B agency roles, leading to her passion for telling the 'human story' within organizations. manatal+2
Her expertise lies in developing and executing comprehensive employer branding strategies, particularly adept at adapting to dynamic talent markets. At HubSpot, she pivoted strategies from broad, top-of-funnel messaging to highly targeted campaigns, focusing on specific talent profiles and making content more technical for engineering audiences to attract and retain specialized talent. manatal+4
Ashlee is a strong advocate for authenticity in employer branding, emphasizing that the stories told externally must genuinely reflect the internal employee experience to ensure talent retention. She champions transparent communication regarding company culture, commitment to hybrid work, and diversity, inclusion, and belonging initiatives. manatal+4
As a thought leader in her field, Ashlee has authored several articles for HubSpot's product and careers blogs and has been a featured guest on multiple industry podcasts. Her writings and interviews cover topics such as remote work, international women in engineering, diversity reports, and strategies for effective employer branding in a competitive market. hubspot+7

Work

Education

Writing

Connection and Community at PEER Week 2024

August 1, 2024

An article discussing HubSpot's annual Product Engage, Excite & Reunite (PEER) Week, highlighting connection and community within the company.

Favicon imageproduct.hubspot.com

Product & Engineering Roundtable: International Women in Engineering Day

June 1, 2024

An article celebrating International Women in Engineering Day, featuring insights from female HubSpot engineers.

Favicon imageproduct.hubspot.com

Product & Engineering Roundtable: How Remote Work Works at HubSpot

February 1, 2024

An article detailing HubSpot's hybrid work model, where employees choose their work location, and how product and engineering teams stay connected and collaborate remotely.

Favicon imageproduct.hubspot.com

HubSpot Releases 8th Annual Diversity, Inclusion, & Belonging Report

February 1, 2024

An article highlighting HubSpot's commitment to building a sustainable, equitable, and high-performing company culture through diversity, inclusion, and belonging.

Favicon imageproduct.hubspot.com

INSIDE: HubSpot Fellows

May 1, 2023

An article about HubSpot Fellows, emphasizing that growth isn't linear and leadership isn't solely defined by one's role.

Favicon imagehubspot.com

Looking Back: Our Most Popular Posts of 2023

January 1, 2023

A retrospective on HubSpot's product blog, highlighting key growth and challenges tackled by Product and Engineering teams in 2023.

Favicon imageproduct.hubspot.com

Product & Engineering Roundtable: HubSpot's INBOUND Product Announcements

January 1, 2023

An article covering product announcements made during HubSpot's INBOUND conference, a premier event for business, marketing, and sales leaders.

Favicon imageproduct.hubspot.com

Recruiting at HubSpot is Special. Four Recruiters Share Why

January 1, 2023

An article featuring four recruiters sharing their perspectives on what makes recruiting at HubSpot unique, emphasizing people as the company's biggest asset.

Favicon imagehubspot.com

How does HubSpot keep its employer brand relevant as company grows?

An article by Ashlee Gerow discussing how HubSpot maintains a relevant employer brand as the company evolves and scales.

Favicon imagelinkedin.com

Hobbies

She has mentioned being married to Joey Gerow since October 22, 2022, and is active on TikTok. tiktok+1