sumanta sarkar

As a Performance Marketing & AI Lead at Sanmarg Digital, I lead digital marketing strategies to increase audience engagement, scale traffic, and drive revenue. With over 20 years of experience in the field, I have developed and implemented performance marketing strategies across all digital channels, including SEO, SEM, social media advertising, email marketing, and programmatic ads. I utilize advanced analytics tools such as Google Analytics and Facebook Ads Manager to monitor campaign performance and ensure return on investment. I am also skilled in creating holistic digital marketing strategies that align with business goals and anticipate future needs. I oversee a group of managers responsible for specific digital marketing channels and plan and execute new strategic digital marketing initiatives and budgets. Additionally, I have experience in designing and implementing social media strategies to align with business/campaign goals for brand awareness and engagement. I am passionate about staying updated with the latest trends and technologies in the digital marketing industry and continuously seek opportunities for growth and innovation.