Gregory Cox
Marketing leader focused on analytics-driven digital growth
Scarsdale, New York
Joined July 2025
Summary
Analytics-driven marketing practitioner: works at the intersection of web analytics, conversion optimization, and digital marketing to drive measurable results. rocketreach+2
Entrepreneur and small-business owner: founded and ran Think Around Corners and earlier Leyline Web Promotion, offering SEO, online marketing, and analytics services. xing+2
Trainer and commentator on testing and optimization: has served as an analytics trainer and contributed commentary about building a testing culture. rocketreach+1
Active in the streaming/OTT space: produced and presented content related to IPTV/OTT middleware and authored industry pieces about OTT analytics. youtube+1
Work
Education
Projects
Writing
The Importance of OTT Analytics
August 5, 2022Discusses the role of OTT analytics in content strategy, engagement, churn reduction, and revenue growth for streaming platforms.
Creating a Culture of Testing: How to defeat the tyranny of best practices
December 14, 2009Commentary on establishing testing and optimization practices in organizations and overcoming reliance on so-called 'best practices'.