Shaswat Singh
PPC marketing strategist specializing in Google Ads and performance marketing
Bengaluru, Karnataka, India
Joined March 2026
Summary
PPC & performance marketing practitioner: Shaswat presents himself as a PPC Marketing Strategist with 6+ years of hands-on experience building Google Ads and LinkedIn Ads campaigns focused on lead generation, conversion optimization and measurable ROI. shaswatsingh+1
Trainer and mentor: He has led digital marketing training and mentorship programs (Digital Academy 360), developing curricula and upskilling marketers in SEO, PPC and marketing automation. shaswatsingh+1
Marketing automation and technical stack focus: He emphasizes marketing automation (Salesforce, 6sense), analytics (GA4) and implementing automated lead nurturing workflows to drive MQLs and scale marketing operations. shaswatsingh+1
Philosophical, reflective approach to marketing: His portfolio frames marketing practice through classical philosophical lenses (Socratic questioning, Aristotelian arete, Stoic analysis), indicating a deliberate, analytical approach to campaign optimization and decision-making. shaswatsingh
Work
Education
Projects
Writing
Why 95% of AI Marketing Pilots Fail (And How to Be in the 5%)
Explores reasons behind high failure rates of AI implementations in marketing and recommends practical strategies for successful AI integration.
The Art of Performance Marketing: Beyond the Numbers
Discusses blending analytical rigor with creative thinking to build high-performing PPC campaigns that deliver measurable results.
From SEO Fundamentals to Advanced Strategies
Comprehensive guide covering SEO experience from foundational concepts to advanced techniques.
Salesforce Automation: The Marketing Efficiency Multiplier
Explains how to leverage Salesforce automation to streamline workflows, improve lead quality and scale marketing operations.