Ellyn Briggs

Ellyn Briggs is a Senior Brands Analyst at Morning Consult, specializing in market research and brand strategy. She conducts in-depth research, authors analytical notes, and provides advisory services to brand and marketing leaders, leveraging her expertise to help them make informed business decisions. Her work is regularly featured in major media outlets including NBC News, Fox News, The Wall Street Journal, and Business Insider. morningconsult+3

She is a prolific writer and researcher covering a wide range of topics including consumer trends, particularly focusing on Gen Z and Gen Alpha, sports consumption habits, social media behavior, retail, and broader economic outlooks. Her analyses often highlight the evolving relationship between brands, consumers, and cultural shifts. nitter+3

Ellyn has a notable interest and expertise in the intersection of sports, media, and Gen Z. She researches and discusses how Gen Z interacts with and consumes sports, including the impact of social media, the rise of women's sports, and the role of athletes as influencers. She has presented on these topics, including an interview discussing how sports are changing. nitter+1