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Tim Falls

Tim Falls

Fractional GTM leader building community and driving growth for B2B startups

timfalls
Sebastopol, California
San Francisco Bay Area
Joined July 2025
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Summary

Tim Falls is a highly experienced community builder and go-to-market strategist, with over 15 years of experience launching and scaling B2B startups. He excels at building strategic partnerships and fostering authentic relationships to drive growth, a philosophy he articulated in his writing and applied across multiple companies, including his early roles at SendGrid, Keen IO, and DigitalOcean. timfalls+2
Falls has a strong background in Developer Relations (DevRel), having built and led DevRel programs at companies like SendGrid (employee #6), Keen IO, Nexosis, and DigitalOcean. His work has spanned creating marketing departments, managing international expansion, and leading teams responsible for developer education and events. timfalls+1
He is a serial founder and advisor, having founded Boulder Beta (a volunteer-driven community for startups) and Climate Friends (a community for climate justice), and serving as a strategic advisor or board member for numerous organizations including Techstars, Tribal Wisdom, WEAVR, Limpopo Incubation Centre, Quirky30, Afield Art, Cheddar, and Butterflye Solutions. This demonstrates a deep commitment to supporting entrepreneurship and social impact initiatives. timfalls+3
Tim is dedicated to climate justice, an interest that deeply influences his professional and personal life. He founded Climate Friends to support individuals navigating their climate journeys and serves as a board member for Tribal Wisdom, focusing on climate-related initiatives. He has also pursued formal education in climate change, including certificates from Terra.do. tribal-wisdom+1
His expertise extends across various technologies, including email, APIs, data & analytics, machine learning, AI, cloud, SaaS, web3, and no-code, demonstrating a broad technical understanding in rapidly evolving sectors. timfalls

Work

Education

Writing

DigitalOcean Currents: December 2019

December 5, 2019

Authored by Tim Falls as Director of Community at DigitalOcean, this piece highlights trends among developers in the cloud, focusing on the open source community. It discusses findings from a survey on the health and future of open source development, including participation, inclusivity, and the role of big tech.

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Hello, Community.

September 15, 2016

An introduction to the Keen IO community team, authored by Tim Falls as VP, Community. It outlines the team's mission to support and enable the community, emphasizing the value of human connections and the company's commitment to fostering an inclusive and uplifting environment.

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Fuck Leads. Generate Relationships.

March 16, 2014

Based on a talk given at the Defrag conference, this article advocates for building authentic relationships over traditional lead generation in marketing, drawing on experiences at SendGrid. It encourages a critical reevaluation of marketing strategies and prioritizing humanistic efforts.

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Hobbies

Wrestled competitively from age five through university, earning Academic All-Big10 honors as a Division I varsity athlete. wellfound