Alisa Scharf

Alisa Scharf is a seasoned leader in SEO and AI, currently serving as VP of AI & Innovation at Seer Interactive. She has over a decade of experience in digital marketing, specializing in integrating search strategy with AI innovation to drive measurable business outcomes for clients. seerinteractive+1

She is particularly adept at translating complex technological shifts, such as the rise of generative AI and zero-click search, into actionable strategies. Alisa has been instrumental in pioneering Seer's AI initiatives, including building internal systems that empower team members to responsibly adopt and apply AI. seerinteractive+2

Alisa is a recognized industry speaker and contributor, sharing insights on topics like AI-driven search, executive communication in SEO, and the application of generative AI for content success. Her framework, PARS (populate, activate, retrieve, and scrutinize), outlines a safe and effective approach to leveraging AI in marketing workflows. seerinteractive+2

With a B.A. in Film & Media Arts from Temple University, Alisa brings a passion for storytelling to her professional endeavors, using it to craft data-driven narratives and help brands capture attention in the digital landscape. seerinteractive+1