Amit Shankardass
C‑level marketing executive focused on customer‑centric growth
Orange County, California
Summary
Seasoned BPO and CX marketing leader — Amit has led marketing at multiple major BPO/outsourcing firms (Sitel, Alorica, Teleperformance) and joined VXI as CMO in late 2023; his roles consistently combine brand, product/solution strategy, go‑to‑market, and sales‑enablement across large global operations. prweb+2
Client‑centric thought leader and speaker — Amit frequently speaks and is interviewed on customer experience strategy, advocating that customers should be the "North Star" for product and marketing decisions; he appears on podcasts, video highlights, written guest posts, and LinkedIn articles that emphasize listening, advisory boards, and balancing near‑ and long‑term horizons. contentstrategies+2
Practical CX operator with industry commentary — across interviews and long‑form guest pieces dating back to his Sitel days, Amit has commented on outsourcing strategy, home‑based agent models, and how firms should operationalize omnichannel CX, showing a mix of practitioner experience and industry foresight. sramanamitra+2
Work
Education
Writing
Four Disciplines of Execution Applied to Customer Experience Management
June 1, 2017LinkedIn article applying the Four Disciplines of Execution framework to omnichannel CX and contact center operations.
How Customer Experience Is Changing
January 1, 2016Guest blog arguing for customer‑centric organization design and the shifting role of channels and CX in corporate strategy (guest post while at Teleperformance).