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Nikhil Sethi

Nikhil Sethi

Serial entrepreneur, co-founder of Workgrounds, Adaptly, and Blurtt

niksethi
New York, New York
Saratoga, California
Joined January 2025

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Summary

Nikhil Sethi is a serial entrepreneur with a strong background in ad-tech and digital services, having co-founded three companies: Ublot (a collaborative writing platform in high school), Blurtt (a digital postcard service), and Adaptly (an ad-tech platform acquired by Accenture). His entrepreneurial journey consistently involves identifying manual, complex processes and building technological solutions to automate and simplify them. northwestern+2
With a foundation in Electrical Engineering and Law from Northwestern University, Sethi applies an engineering mindset to business challenges. His education fostered an entrepreneurial spirit, and he continues to contribute to the university's startup ecosystem as an advisory board member for NUvention: Web. northwestern+1
Sethi has received significant recognition for his entrepreneurial achievements, being named to Forbes 30 under 30 (2013/2014), Ad Age 40 Under 40 (2013), and Business Insider's 25 AND UNDER (2012). These accolades highlight his impact and leadership in the tech and advertising industries at a young age. eventscloud
Currently, as Co-Founder and CEO of Workgrounds, Sethi is tackling the inefficiencies in corporate group travel and hotel room block management. He is pioneering the use of AI to automate complex coordination, drawing on his firsthand experience of this problem while leading Adaptly and his subsequent role at Accenture. workgrounds+1
Nikhil Sethi is also a writer and designer, sharing his thoughts on entrepreneurship, personal projects, and industry insights through platforms like Medium and the Workgrounds blog. His writings often reflect on lessons learned from his startup experiences and current professional endeavors. medium+1

Work

Education

Writing

Perfect Hotel RFPs: Insight from Both Sides of the Negotiation Table

November 1, 2024

A blog post on the Workgrounds website providing insights into optimizing hotel Request for Proposals (RFPs) for corporate group travel, drawing on his experience in the industry.

Favicon imageworkgrounds.com

How Sidecar Health Transformed Their SKO team gathering experience

November 1, 2024

A case study published on the Workgrounds blog detailing how Sidecar Health utilized Workgrounds to improve their team gathering experience.

Favicon imageworkgrounds.com

The Power of In-Person Collaboration β€” and How To Bring People Together

November 1, 2024

An article discussing the benefits of in-person collaboration and strategies for effectively bringing teams together, reflecting his focus on optimizing work environments through Workgrounds.

Favicon imageworkgrounds.com

Repeat Founder Duo Raises $2.6M and Launches Workgrounds to Automate Hotel Room Block Sourcing and Management with AI

November 1, 2024

An announcement post detailing the launch of Workgrounds and the successful pre-seed funding round, co-authored to explain the company's mission and how it addresses challenges in corporate travel.

Favicon imageworkgrounds.com

Online survey spawning, administration and management (Patent 8234152)

July 31, 2012

A patent co-invented by Nikhil Sethi for systems and methods related to online survey creation, deployment, and data management, stemming from his work at Adaptly.

Favicon imagepatents.justia.com

Why I Failed at my 100 Day Project

A personal reflection on Medium about the challenges and lessons learned from failing to complete a 100-day project, offering insights into his approach to personal growth and self-improvement.

Favicon imagemedium.com

Hobbies

Has a long-standing interest in photography, taking photos of subjects ranging from his piano to landscapes in northern India. jetcomx

Notes

JPJesse Pickardsaid they would trust
NSNikhil Sethi
to oversee the selection and implementation of critical business travel technology at their company.

Aug 6, 2025

GPGary Pesolasaid they've seen
NSNikhil Sethi
take the lead on choosing and rolling out business travel software that really improved things for their company.

Aug 5, 2025