
Lucas Hakewill
AI for GTM + ops
Sydney, New South Wales, Australia
Joined July 2025
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Summary
Lucas Hakewill is an experienced Go-to-Market (GTM) and Operations leader, currently serving as GTM Lead at Hoogly and Ops Lead at UNSW Founders. He previously held GTM and Head of Growth roles at JDoodle, demonstrating expertise in bringing products to market and scaling operations within technology and startup ecosystems. jdoodle
With a strong background in entrepreneurship education and support, Lucas has been instrumental in nurturing early-stage startups. He managed the Founders 10x Program at UNSW, convened the Creative Entrepreneurship course, and served as an academic lead and mentor at the University of Sydney and INCUBATE, guiding founders from idea generation to MVP development. edu+2
Lucas actively engages in AI-driven product development, having launched 'Tashi,' an AI agent for LinkedIn content creation, and 'doodle.new,' an AI assistant for building web apps. He also created a 'roastbot' called 'Roast my startup,' showcasing his innovative approach to leveraging AI for practical and engaging applications. linkedin+2
Beyond his direct professional roles, Lucas is a thought leader and content creator. He hosts the 'Programmable Podcast,' where he interviews industry experts for early-career software engineers, and authors articles on topics like effective networking for startup founders. jdoodle+2
Lucas has a diverse professional background, spanning from software development at Schneider Electric, financial analysis at BT Financial Group and Westpac Group, to his unique early career as a shoemaker. This broad experience underpins his understanding of different industries and operational challenges. edu
Work
Education
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Lucas has a past as a shoemaker, a unique experience he mentions as part of his 'former life'. edu
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