Alberto Federici
Head of Marketing and Communications at Unipol
Milan, Italy
Summary
Longstanding communications and marketing leader in the Italian insurance sector with a career spanning journalism, corporate identity, media relations and commercial marketing. unipol+2
Operates at the intersection of marketing, digital customer engagement and commercial communication, leading initiatives to modernize agent and customer interactions. pltv+1
Active in social impact and mobility policy through Fondazione Unipolis, promoting projects on safety, sustainable mobility and programs for fragile communities. fondazioneunipolis+1
Background as an economic journalist and analyst prior to corporate communications, informing a storytelling approach to brand and corporate identity. unipol+1
Work
Education
Projects
Writing
Changes Unipol : abbiamo una storia da raccontare
Editorial/feature reflecting on the launch and goals of the Changes Unipol magazine and the role of corporate storytelling and digital measurement in communications.
New mobility: tra opportunità e timori
Article discussing transformations in the transport sector and the implications of new mobility solutions, authored for Changes Unipol.
L’Italia che verrà: costruirla insieme
Feature on the stories of companies overcoming market challenges, part of Unipol's Changes magazine contributions.