Nimit Trivedi
Market research and analytics leader focused on mobile insights
London, United Kingdom
Joined March 2026
Summary
Expert in mobile and omnichannel consumer insight — advocates combining behavioural tracking with mobile and online surveys to map the modern path to purchase. marketingweek+1
Client development and commercial-facing research leadership — served as Client Development Director for Research Now Mobile in EMEA, focusing on client solutions and mobile research adoption. marketingweek+1
Independent digital and analytics consultant since 2017 — offering advisory services in digital strategy and analytics following prior industry roles. rocketreach
Frequent industry contributor and speaker — has authored bylined pieces on mobile research trends and participated in industry events discussing the future of research. marketingweek+1
Work
Education
Writing
Why shopping will never be the same again
October 31, 2013Discusses how the connected consumer, mobile devices and omnichannel behaviours are transforming retail and the implications for retailers and researchers.
Update your research to keep up with consumers
January 1, 2013Explains the impact of smartphones and tablets on the path to purchase and recommends combining behavioural tracking with online and mobile surveys to understand consumers.
Greater insight: Update your research to keep up with consumers
January 1, 2013A version of the above piece emphasizing the need for ad effectiveness, behavioural and attitudinal data collected online and on mobile for a 360° view of consumers.