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Sandeep N. Setty

Sandeep N. Setty

Family wealth architect, financial advisor, and author

Bengaluru, India
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Joined February 2026
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Summary

Family-wealth architect focused on liquidity and intergenerational continuity: Setty positions himself as an advisor to business owners and affluent families, designing funded, written wealth architectures that prioritize cash-flow, liquidity and estate structures so decision-making, dignity and family control survive shocks. sandeepnsetty+2
Author and educator who debunks common financial myths: He has published books and guides (notably a book on life insurance as 'Plan B') and writes long-form blog posts and guides aimed at improving financial literacy for business owners and high-net-worth clients. amazon+2
Entrepreneur and practitioner: Beyond advisory work, Setty has founded and led multiple businesses (proprietor at Sky Ladder Inc, founder/partner at Vasavi Online LLP) and serves operational finance roles for companies, combining practitioner experience with advisory work. globallinker+1
Recognized emerging leader in India: Included in multiple '40 Under 40 India 2025' listings, indicating public recognition for leadership and influence in finance and entrepreneurship. tribuneindia+2

Work

Education

Projects

Writing

How the Rich Use Life Insurance as Plan B and Add Economic Stability

August 1, 2022

Book explaining how life insurance can be used by affluent individuals as a liquidity and legacy tool, debunking common financial myths and providing frameworks for insurance, retirement and estate planning.

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Selected blog posts on estate, liquidity and family wealth (examples)

Long-form posts on topics such as liquidity for business families, LIC as a sovereign-guaranteed asset for legacy planning, and structures used by the wealthy to retain control.

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Hobbies

Interest in human psychology and its intersection with financial behavior. wordpress