
Bidyanand Jha
Professor of marketing and academic leader in management education
bidyanand-jha
Pune, India
Joined April 2026
Summary
Academic leadership in management education: Dr. Jha has held multiple senior academic and administrative roles (Acting Director, Dean Academics, Associate Dean, Institute Director) at institutions such as KIAMS, Lexicon MILE and SOIL, indicating a sustained focus on academic administration and quality assurance in management programs. ardorcomm-media+2
Researcher in social media marketing and consumer behaviour: He earned a PhD in social media marketing and has authored multiple peer-reviewed articles and case studies on social media communication, online purchase intention and consumer engagement. google+1
Teacher and mentor of applied student research: Dr. Jha has supervised student research projects (including conference presentations) and taught courses such as Strategic Marketing, Consumer Behaviour, Digital Marketing and Social Media Analytics. wordpress+1
Industry-facing consultancy and training: He has been involved in consultancy and training assignments with media and corporate organizations and is a certified assessor for quality and industry practices, demonstrating engagement with industry practitioners alongside academic work. ardorcomm-media+1
Work
Education
Projects
Writing
The Role of Social Media Communication: Empirical Study of Online Purchase Intention of Financial Products
January 1, 2019Empirical investigation of how user-generated social media communication influences young consumers' online purchase intentions for financial products, using factor analysis and structural validation techniques.
Online Purchase Intention: A Study of Automobile Sector in India
January 1, 2016Study examining determinants of online purchase intention in the Indian automobile sector.