Shashwat Ghosh

Happay blog on ROI, process improvements, and measurable benefits from travel & expense automation for enterprises.

Interview on content channels and the EPIC GTM model, covering content strategy, GTM frameworks, and scaling thought leadership.

Collection of GTM playbooks, case studies and frameworks demonstrating measurable outcomes in demand generation and product-led growth, including practical guidance on Candidate Generation GNN best practices and notes on a continuously updated knowledge graph to enhance lead quality and comprehensiveness.

Analysis of OpenAI DevDay announcements, AgentKit launch, and implications for enterprise-ready AI agents and orchestration.

Explores a co-working formula for B2B sales and marketing teams and argues for closer collaboration to improve GTM outcomes.

Discusses how modern uncertainty (BANI/VUCA) affects go-to-market planning and what CXOs should prioritize for AOP and GTM resilience.

Essay on moving from prompt-based interactions to engineering production-ready LLM systems, covering prompt engineering, system design, and tooling.

Collection of GTM playbooks, templates, and operational guides for GTM Alpha, hosted on Coda.

Panel discussion on product marketing strategies for startups, covering positioning, go-to-market prioritization, and practical growth playbooks.

Talk on content strategy and whether to build in-house content teams or outsource, presented by Shashwat Ghosh while at Happay.

Conversation unpacking how AI can transform marketing and sales processes, practical use-cases, and implications for GTM strategy.

Presentation exploring the evolving role of the CMO and how marketers must adapt to technological and organizational change.

Short-format episode highlighting GTM Alpha ideas, emotional drivers in B2B buying, and rapid GTM playbook tips.