Ilya Vedrashko
Product manager building ML-driven apps for marketing and life sciences
Boston, Massachusetts
Summary
Product leader who builds machine-learning powered applications for marketing, commercialization, and life sciences — combining hands-on product work with domain expertise in clinical trials and commercial operations. vedrashko+1
Experienced researcher and insights practitioner with a background in advertising effectiveness, social listening, and consumer research; has led agency-level insights teams and established social data practices. vedrashko+1
Academic grounding in media studies and emerging media practices — MIT graduate who authored work on in-game advertising and co-founded a convergence/consortium while at MIT. mit+1
Pragmatic about AI: focuses on human-centered design and implementation, emphasizing building internal platforms, structuring specialized healthcare data (e.g., clinical protocols), and creating tooling that business users can adopt. innovationleader
Public-facing communicator and writer: publishes essays, maintains a professional blog, and engages publicly on technology, media, and AI topics via social profiles. vedrashko+2
Work
Education
Projects
Writing
Content That Clicks: Effective Social Marketing for Clinical Trial Recruitment
January 1, 2018Research/write-up on using social and search marketing to improve clinical trial recruitment and messaging strategies (Syneos Health project/report).
Advertising in Computer Games
January 1, 2006MIT master's thesis (2006) analyzing in-game advertising, compiling and analyzing literature and experimenting with in-game advertising approaches.
How Spreadability Changes How We Think about Advertising
Essay on advertising and spreadable media examining how media spreadability affects advertising practice and thinking.