Raquel Vaz

Strategic communications founder focused on blockchain: Raquel founded Esenca in 2016 as a strategic communications and marketing agency to serve technology, finance and disruptive-market clients in Brazil and Latin America, positioning the firm to translate complex markets into clear communication and market entry strategies. esenca

Experienced crypto exchange marketing leader: She held senior marketing and business development roles at major crypto exchanges (Mercado Bitcoin and CoinBene) where she led branding, market launches and the integration of BRL trading pairs and local partnerships. com+2

Organizer and community builder in Brazil's blockchain scene: Beyond agency work, she conceived and organized Blockchain Week Brasil to increase visibility and knowledge-sharing across Brazilian cities, demonstrating active community building and event leadership. com

Public speaker and industry commentator: She appears as a speaker at industry conferences and is quoted by national media on crypto/Blockchain topics, reflecting a role as a public-facing communicator and industry expert. com+1